Reese’s Is Searching for America’s Trick-or-Treatiest Street
Think your neighborhood goes all out for Halloween? Reese’s wants to know about it. The candy brand is searching for the Reese’s Trick-or-Treatiest Street in America as part of a…
Think your neighborhood goes all out for Halloween? Reese’s wants to know about it.
The candy brand is searching for the Reese’s Trick-or-Treatiest Street in America as part of a new Halloween campaign celebrating the neighborhoods that make trick-or-treating a memorable experience.
Reese’s analyzed Halloween-related data and community insights to narrow the search down to 150 streets across the country. The research looked at factors including candy and costume purchasing, Halloween decorations, walkability, Census data, and community participation. Reese’s also included insights from a survey of 15,000 residents.
Meet the Reese’s Halloween Council
Now that the Top 150 streets have been selected, Reese’s has assembled its first-ever Halloween Council to help determine which street deserves the title.
The council includes actors Christina Ricci and Kathy Najimy, along with creators Rachel Iwanyszyn, Zaire Alford, and Macy Blackwell.
The group will review the contenders and ultimately select the street that best captures the Halloween spirit.
When Will the Winner Be Announced?
The winning street will be revealed by the Reese’s Halloween Council on October 21, 2026.
The winning street won't just get bragging rights. Reese’s will throw a Halloween block party in partnership with Zillow, complete with Reese’s seasonal treats and a trick-or-treating experience.
Reese’s says the search isn't simply about finding the street with the biggest decorations. The campaign is also looking at community participation, neighbors welcoming trick-or-treaters, and the overall Halloween atmosphere.
You can check out the full list of the 150 streets in the running and follow the search through Reese’s Halloween campaign online.
