Reese’s Pumpkins, KIT KAT Witches and More: Hershey’s Halloween Lineup for 2026

Halloween may still be weeks away, but Hershey is already thinking about candy bowls, costume parties, trunk-or-treats, and all the ways people celebrate the spooky season. The company has unveiled its largest Halloween portfolio yet, with more than 20 seasonal products spanning chocolate, gummies, chewy candy, and even salty snacks.

The expanded lineup reflects a growing trend Hershey has been tracking for years: people aren't waiting until October to get into the Halloween spirit. According to the company's research, nearly two-thirds of parents have already purchased Halloween candy during the summer months, and many are embracing the season well before fall officially arrives.

So what's new for 2026, and which fan favorites are making a comeback? Here's what candy lovers can expect to find on store shelves this Halloween.

Disclosure: Hershey provided complimentary product samples for editorial review.

Gummy candy continues to be a big part of Halloween, and Hershey is expanding its fruity offerings this year with several new options.

One of the newest additions is the Sweets Assortment Stand-Up Bag, a mix that introduces Sour Strips to Hershey's seasonal lineup while also featuring Jolly Rancher Gummies Trickies Minis, Jolly Rancher Gummies Minis, Twizzlers Strawberry Twists, and Airheads through a partnership with Perfetti Van Melle. The assortment is designed to satisfy fans of everything from sweet and chewy to tart and sour.

Another newcomer is Jolly Rancher Gummies Trickies Minis, which put a Halloween twist on traditional gummies. The colors don't match the flavors, creating a fun guessing game with every handful. Available in seasonal shapes, the gummies feature flavors including Green Apple, Blue Raspberry, Cherry, Grape, and Watermelon.

The lineup also includes Jolly Rancher Gummies Minis and the Jolly Rancher Gummies Assortment, bringing together a mix of sweet and sour varieties for trick-or-treat bags, candy bowls, and movie-night snacking.

For many Halloween fans, it's not really Halloween until the seasonal shapes hit store shelves.

That's good news for Reese's Pumpkin lovers because the iconic peanut butter and chocolate treat is back again this year. Hershey says Reese's is the brand of choice for 37% of consumers, while Reese's Pumpkins rank as the favorite Halloween product among 22% of consumers.

There's also something new for serious Reese's fans. The company is launching an Amazon-exclusive Reese's Pumpkin Bowl, packed with 110 snack-size treats inside a reusable pumpkin-shaped container that can double as Halloween décor.

Another returning favorite is KIT KAT Count & Witch, which transforms the classic KIT KAT wafer-and-chocolate combination into spooky seasonal shapes. This year, the treat is available in several different formats, including regular bars, king-size bars, and shareable packs.

Also making a return is Hershey's Cookies 'N' Creme Fangs, back for the first time since 2024. The fang-shaped treats put a Halloween spin on the classic Cookies 'N' Creme flavor and have become a seasonal favorite among fans.

If you can't decide on just one Halloween candy, the Hershey Halloween All-Stars assortment bundles several seasonal favorites together in one box, including Reese's Pumpkins, KIT KAT Count & Witch shapes, KIT KAT Ghost Toast, and Jolly Rancher Gummies Trickies.

Halloween isn't all about chocolate and gummies anymore.

For 2026, Hershey is putting a bigger spotlight on salty snacks, recognizing that many families are looking for alternatives to traditional candy during parties, school events, and trunk-or-treat celebrations.

The lineup includes Pirate's Booty Trick-or-Treat, featuring individually packaged white cheddar puffs, and Pirate's Booty Boos & Bites, which comes with festive ghost and monster-shaped snacks.

Hershey is also introducing Reese's Sweet & Salty, a new assortment that combines chocolate and peanut butter with crunchy favorites like dipped pretzels, filled pretzels, and dipped animal crackers.

For those looking for lighter options, SkinnyPop Halloween Packs offer individually packaged popcorn in Halloween-themed packaging that's easy to hand out or share.

One of the more notable additions to this year's lineup is the arrival of LesserEvil products in the Hersheyween portfolio for the first time.

The new offerings include LesserEvil Pumpkin Spice Popcorn, which brings a seasonal cinnamon-and-spice flavor to the snack aisle, along with LesserEvil Spooky Popcorn and LesserEvil Spooky Spaceballs, both packaged with Halloween-themed designs for seasonal snacking.

Whether you're team chocolate, team gummies, or somewhere in between, Hershey's 2026 Halloween collection offers more variety than ever before. From the return of Reese's Pumpkins and Cookies 'N' Creme Fangs to new gummy assortments, Sour Strips, and salty snack options, there's plenty to fill candy bowls long before Halloween night arrives.

And if Hershey is right about one thing, it may be that Halloween isn't a single day anymore. It's a season, and Hersheyween is already underway.